The positive and the Negative - Is Advertising on Facebook Beneficial for Smaller Businesses?

By Julia Koor


If individuals wanted to know more about a company or service, Google was always the first choice. Today, that's all changed. Custom Facebook fan pages for business advertising is the way that many fans are finding the data they require.

Facebook landing pages are a form of social media savvy that has proven to result in positive outcomes for larger businesses. With more than 800 million possible users, with an extra 50% active online on any given day, it has emerged as the No.1 method for business advertisements. Many larger companies such as Coca-Cola and Starbucks all have Facebook profiles, or landing pages. However, the million-dollar question for smaller businesses is "can they afford to go all-out via advertising on Facebook!"

According to numerous studies, small businesses with custom Facebook fan pages for business purposes can increase their revenue by 50%. Success stories from small businesses state that they have increased profits from previous years when they had no exposure.

Even so, the most urgent concern for small businesses is "whether their budget can stretch for advertising on Facebook or not!" So far, statistics show that this may be a smart small business move. Stories abound about small companies that have created custom Facebook fan pages for business, showing an increase in revenue by 50%. Success stories with such large monetary returns show the effectiveness of a social medium like Facebook.

A number of small business owners have been disappointed in their Facebook undertakings. The key factor in a successful Facebook advertising campaign is to grasp the energy of the structure. When small businesses catch on to the right method for advertising their business, Facebook will be seen as an auspicious move solely because of its high media influence. When a company is crawling and not walking, it's advised not to go over the budget. Facebook takes time, and inexperienced businesses could find themselves overwhelmed. Starting off with a small amount to invest in Facebook advertising is the best way to go.

Facebook is business-friendly because of the advertising packages they offer to small establishments. There are various options, such as selecting when they want their ads to pop-up, and pay-per-click or bulk advertising that are economical. This way, a small business can watch the results and modify their campaigns accordingly. In addition, it is a wonderful medium to utilize for advertising events, blogs, websites or other activities that may interest other Facebook users. This also permits the users themselves to designate their various interest. Besides, its simpler for marketers to siphon Facebook traffic and pinpoint pertinent consumers.

It is documented that Facebook has more incoming traffic than Google, another benefit for small business advertisers. In a nutshell, Facebook will do the leg work, while businesses fill in the data. It also has a comfortable wording scheme for small business advertisers that's user friendly and practical.

Overall, Facebook is great for small companies because of its economical affability and the exposure a small business can receive due to the larger target audience. Conversely, the efforts for advertising put into Facebook should be taken seriously. In the end, this will save time, money and disappointment.




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