So what does branding your business mean? Well the truth is a brand is very likely the heart and soul of a business. It consists of a combination of the business's name, your logo and the design of your storefront, and the personality your business portrays to the world. Building a brand is what will make you and your business stand out from your competitors.
Your business's branding will help you position yourself as a trusted source of products, services and advice more quickly than if you don't brand yourself at all. If you don't have a memorable brand, you can find your customers don't remember you or your business name when it comes time for them to buy a product or service in your category.
3 Steps for Building Your Memorable Brand
1. It all starts when you are creating a name for your business. You should try to come up with a name that is catchy and easy to remember. Your business name doesn't always have to exactly relate to what you sell, and ideally shouldn't have your own name in it. Think into the future about when you might want to sell your business. If your name is on the door, it's going to be hard to transfer that over to a new owner. Come up with something that helps you stand out from the competition, so you don't just blend in with all of the other advertising messages out there.
2. When it comes to your Logo and Design, here are two main concepts to consider when building a brand. You can choose from either text-based or symbol-based, or even use a combination of the two. Symbols are a lot easier to remember than words, so on balance this is a better option. Find a graphic designer who comes recommended by people you trust, and who can translate the personality of you and your business into a design you like.
3. Remember that your brand reflects you and your unique personality, and this is what makes your company stand out from everyone else. People feel more comfortable when they can associate a face with a business, and that face should be yours as the owner. If you have a friendly personality and like people, this will help people to see you and your brand positively.
Building And Expanding Your Brand
Once you've a catchy design people can identify you with right away, and people are attracted to you personally, you've got a solid brand and it is time to expand your brand awareness. Using social media such as a Facebook Fanpage or Twitter to talk with your prospects and customers is a great way to build brand loyalty.
With the birth of Social Media, you can connect with your customers online more easily than ever. You can offer discounts and advice to potential customers to help they start a buying relationship with you. The goal of all this is to become a company with a well-known brand that people know, like and trust.
Your business's branding will help you position yourself as a trusted source of products, services and advice more quickly than if you don't brand yourself at all. If you don't have a memorable brand, you can find your customers don't remember you or your business name when it comes time for them to buy a product or service in your category.
3 Steps for Building Your Memorable Brand
1. It all starts when you are creating a name for your business. You should try to come up with a name that is catchy and easy to remember. Your business name doesn't always have to exactly relate to what you sell, and ideally shouldn't have your own name in it. Think into the future about when you might want to sell your business. If your name is on the door, it's going to be hard to transfer that over to a new owner. Come up with something that helps you stand out from the competition, so you don't just blend in with all of the other advertising messages out there.
2. When it comes to your Logo and Design, here are two main concepts to consider when building a brand. You can choose from either text-based or symbol-based, or even use a combination of the two. Symbols are a lot easier to remember than words, so on balance this is a better option. Find a graphic designer who comes recommended by people you trust, and who can translate the personality of you and your business into a design you like.
3. Remember that your brand reflects you and your unique personality, and this is what makes your company stand out from everyone else. People feel more comfortable when they can associate a face with a business, and that face should be yours as the owner. If you have a friendly personality and like people, this will help people to see you and your brand positively.
Building And Expanding Your Brand
Once you've a catchy design people can identify you with right away, and people are attracted to you personally, you've got a solid brand and it is time to expand your brand awareness. Using social media such as a Facebook Fanpage or Twitter to talk with your prospects and customers is a great way to build brand loyalty.
With the birth of Social Media, you can connect with your customers online more easily than ever. You can offer discounts and advice to potential customers to help they start a buying relationship with you. The goal of all this is to become a company with a well-known brand that people know, like and trust.
About the Author:
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