As a car dealer, you need to be as welcoming and quality oriented as possible. You have been showing this by having a beautiful showroom and great offices in which to discuss financing. You must make sure they have a nice, comfortable waiting area, This area, you have seen to this, has refreshments for their enjoyment as they wait for service or a decision to be made. You need to go just one step more and install on of the car dealer carwash units that some others have.
Having a car wash in your lot will help in many ways that will improve your reputation as a dealer with a heart and a good community member. The first, obviously good, reason for this is to ensure you always have clean cars to show potential buyers. This, in and of itself, will pay for the unit quickly. Most people, when they buy a car need it to be as clean as possible as they enjoy the look and feel of this.
The trade ins that you get all of the time must be inspected to identify value. This can often be undermined by trying to see imperfections through a layer of dirt. This is especially true if you are checking the undercarriage. Running this car through a car wash will help see through this and, even if you do not take the trade in, they get a clean car back which will impress them as well.
Still another reason for this service will be or after normal servicing of the cars. Taking it through that car wash after it has been serviced will remove any residue that may have been left by your service technicians, especially if there is a vacuum system installed. This will show your clients that you have their best interests at heart because every car feels better after it has been washed well.
During the normal times of down time for your lot, you could open it up to the public. This will generate a few dollars of revenue per month. It can also show people that you have an option for them that might be closer to them than the car wash down the street. This is a way get more people onto your lot to see the offerings you have for them.
Another thing that can be done is making the arrangement with other car lots. They can use it and you could be making money from the competition. You can set it up as a promotion or it can be offered as an auction item for a church raffle. This will help you in being a better community neighbor and as a caring place that will bring in more business.
If the cleaning bay is large enough, you can use it to clean body parts that are removed from cars when undergoing body work. If it is larger, still, it could be offered as washing services for the local firetrucks. This could really cement your reputation as the dealer with a heart.
Keeping all of your cars and small trucks clean is a great idea. Making a few dollars each month is another one. Making this a promotional draw will bring more people to both types of activities.
Having a car wash in your lot will help in many ways that will improve your reputation as a dealer with a heart and a good community member. The first, obviously good, reason for this is to ensure you always have clean cars to show potential buyers. This, in and of itself, will pay for the unit quickly. Most people, when they buy a car need it to be as clean as possible as they enjoy the look and feel of this.
The trade ins that you get all of the time must be inspected to identify value. This can often be undermined by trying to see imperfections through a layer of dirt. This is especially true if you are checking the undercarriage. Running this car through a car wash will help see through this and, even if you do not take the trade in, they get a clean car back which will impress them as well.
Still another reason for this service will be or after normal servicing of the cars. Taking it through that car wash after it has been serviced will remove any residue that may have been left by your service technicians, especially if there is a vacuum system installed. This will show your clients that you have their best interests at heart because every car feels better after it has been washed well.
During the normal times of down time for your lot, you could open it up to the public. This will generate a few dollars of revenue per month. It can also show people that you have an option for them that might be closer to them than the car wash down the street. This is a way get more people onto your lot to see the offerings you have for them.
Another thing that can be done is making the arrangement with other car lots. They can use it and you could be making money from the competition. You can set it up as a promotion or it can be offered as an auction item for a church raffle. This will help you in being a better community neighbor and as a caring place that will bring in more business.
If the cleaning bay is large enough, you can use it to clean body parts that are removed from cars when undergoing body work. If it is larger, still, it could be offered as washing services for the local firetrucks. This could really cement your reputation as the dealer with a heart.
Keeping all of your cars and small trucks clean is a great idea. Making a few dollars each month is another one. Making this a promotional draw will bring more people to both types of activities.
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