If your business deals with packed food items, there can be no denying that the taste of your products is of utmost importance. There also is no denying the fact that consumers are particular when it comes to what they eat. However, taste is not the only aspect in the business that you should be considering. Food packaging is definitely a factor in determining the sales for your product. You ought to know that consumers are also looking out for appealing food packages so you should be keen on keeping up with this. To achieve this, read on and check out some tips that might be helpful.
Details such as your logo, product description, brand name and information regarding the product weight and volume are important. In general, a simple and clear presentation would still be most appealing design. Perhaps you can make your logo and your product description as your centerpiece. Just bear in mind that they should be clear and attractive. Try adding a single photo of the food item in front as well. Again, useful information such as its weight and volume are essential too, but this can be smaller and located at the bottom of the packaging. Just take note of the importance of your consumer's understanding of your product and identification of your brand.
When it comes time for your product to be put on the shelf alongside others, it should be able to stand out from the other similar products on the shelf. Remember that competition on the same product can be quite intense so be sure that your food packs is truly appealing and eye catching on a grocery shelf no matter where it is placed. Plenty of research and a trial and error of a prototype in a local grocery ought to do the trick.
Of course the design on the front of the package is what draws a customer to your product, but you still need to include bar codes and your ingredient list and nutritional facts on the back. For a food pack to be complete, these should never be disregarded. Bear in mind that there are buyers with health and medical considerations like perhaps allergies and ingredients they want to avoid so they will surely look into this detail.
Apart from the packaging design, let it be noted that you also need to add the serial numbers and the date of expirations in your package because these also are significant. These numbers generally are added after production by using a fast, quick-drying printer known as an id coder or id printer. There are many different brands and types of coders, including VideoJet coders, Imaje coders, Domino coders, Maxima coders and more.
One way to save some money on id coder costs is to consider purchasing a model that has been refurbished. There are a few product id companies, such as PrintJet.com, who offer refurbished coders as well as parts and repairs. In addition, you also often can purchase high-quality ink and make-up fluids from product id firms at much lower prices than buying directly from Domino or Altima or VideoJet or another manufacturer.
Details such as your logo, product description, brand name and information regarding the product weight and volume are important. In general, a simple and clear presentation would still be most appealing design. Perhaps you can make your logo and your product description as your centerpiece. Just bear in mind that they should be clear and attractive. Try adding a single photo of the food item in front as well. Again, useful information such as its weight and volume are essential too, but this can be smaller and located at the bottom of the packaging. Just take note of the importance of your consumer's understanding of your product and identification of your brand.
When it comes time for your product to be put on the shelf alongside others, it should be able to stand out from the other similar products on the shelf. Remember that competition on the same product can be quite intense so be sure that your food packs is truly appealing and eye catching on a grocery shelf no matter where it is placed. Plenty of research and a trial and error of a prototype in a local grocery ought to do the trick.
Of course the design on the front of the package is what draws a customer to your product, but you still need to include bar codes and your ingredient list and nutritional facts on the back. For a food pack to be complete, these should never be disregarded. Bear in mind that there are buyers with health and medical considerations like perhaps allergies and ingredients they want to avoid so they will surely look into this detail.
Apart from the packaging design, let it be noted that you also need to add the serial numbers and the date of expirations in your package because these also are significant. These numbers generally are added after production by using a fast, quick-drying printer known as an id coder or id printer. There are many different brands and types of coders, including VideoJet coders, Imaje coders, Domino coders, Maxima coders and more.
One way to save some money on id coder costs is to consider purchasing a model that has been refurbished. There are a few product id companies, such as PrintJet.com, who offer refurbished coders as well as parts and repairs. In addition, you also often can purchase high-quality ink and make-up fluids from product id firms at much lower prices than buying directly from Domino or Altima or VideoJet or another manufacturer.
About the Author:
Keren Kipfer loves researching products for industrial manufacturers like ink jet printers. For further details on parts for a CIJ inkjet printer or to find about Video Jet equipment, please check out the PrintJet site today.
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